Synectics - Roadway Life Cycle

The studded ring, Synectics’ corporate symbol, is representative of the roadway life cycle and the complex interactions which occur between road users, vehicles and roadways.

The counterclockwise arrow symbolizes the need to consider safety early and often throughout the roadway life cycle and the benefits of integrating the products of research into day-to-day road safety management.

This approach acknowledges that interventions to improve safety are possible at any stage in the road system life cycle, but emphasizes that early assessment of safety implications offer the greatest opportunity for potential safety improvement.

Synectics’ safety services are structured to support clients engaged in the emerging practice of active road safety management at each stage in the road system life cycle.